AJ

AJ

Director of Umro Ayyar - A New Beginning | Janaan | Sherdil | Parchi | Heer Maan Ja | Siyaah. Building the future of Pakistani Cinema. From the indie roots of Siyaah to directing Pakistan’s Blockbuster Sci-Fi epic, Umro Ayyar, Azfar Jafri's career has been defined by one goal: pushing the boundaries of what is possible in South Asian cinema. Over the last decade, Azfar has navigated the complexities of high-stakes action, comedic timing, and large-scale VFX. Now, he is committed to bridging the gap between theory and the "real world" for the next generation of creators. Azfar Jafri teaches filmmaking and deconstructs the actual production diaries, creative pivots, and on-set challenges from his films to give students an unfiltered look at the craft.

Breaking Free from an Ecosystem

For years, I used Adobe Creative Cloud without really thinking about it. Then I discovered Blackmagic Design’s DaVinci Resolve, and I realized I’d been accepting a model that didn’t have to be the only option. The transition wasn’t something I…

First Course, Real Lessons

After years of teaching filmmaking to bachelor students in university classrooms, I decided to test a different approach: a three-hour online crash course. The goal wasn’t just to teach, but to validate whether my teaching style could translate to the…

The mIRC of a New Generation

Every time I open Discord, I’m transported back to the early 2000s, sitting in front of a chunky monitor, the distinctive ping of mIRC echoing through my room. For those of us who grew up in IRC (Internet Relay Chat)…

Iterative Creative Direction

Feedback, Friction, and Finding the Emotional Center Creative projects rarely emerge fully formed. Whether you’re making a film, building a game, or designing an experience, the process is often a cycle of building, breaking, and rebuilding. Iteration is the lifeblood…

. . . to Code or Not to Code . . .

Why Logic Still Rules Game Development? I need to get this off my chest. When I first started out, one of the big questions I had was, “Do I really need to know how to code?” It’s a fair question.…

Sailing The Storm: Filmmaking In The Age Of AI

Artificial Intelligence has rapidly entered the creative industries, and filmmaking is no exception. From writing scripts to generating visual effects, AI is reshaping the way stories are told. But the real question is: how should we, as filmmakers, artists, and…

The Power of Peripheral Vision

In the pursuit of creating something meaningful, we often fall into the trap of tunnel vision, focusing so intensely on our project that we lose sight of everything else. While dedication is admirable, this narrow focus can paradoxically limit our…

The Anatomy of Story

A story is fundamentally a sequence of connected events that creates meaning through cause and effect, typically involving characters who face challenges and undergo change. At its core, every story answers the question “what happens?” while exploring deeper questions about…